When a fashion brand enters the beauty world, the challenge is to create products that feel intuitive, desirable and effortlessly wearable. As a makeup artist and beauty consultant, my role is to accompany brands during this evolution, bringing professional insight, creative direction and real added value through product usage.

This vision guided my collaboration with Balzac Paris for the launch of their very first beauty collection Balzac Beauté, including a healthy glow serum, a curated selection of makeup essentials — from lipsticks to mascara — and a 3-in-1 multifunctional glow powder.

Product testing & makeup artist insight

Ahead of the official launch, Balzac Beauté entrusted me with the products prior to release, allowing me to test each formula in detail. From a makeup artist’s perspective, this step is essential to fully understand texture, performance and versatility.

Through in-depth testing, I proposed different ways to use the products, exploring layering, alternative applications and multifunctional gestures. This work provided the brand with added creative value, enriching the product narrative while reinforcing an intuitive, effortless approach to beauty.

Campaign shoot & on-set precision

I took part in the campaign launch shoot, working closely with the creative and production teams. My role on set was to ensure:

• Precise, makeup artist–led application techniques
• A refined balance between skin, makeup and light
• A coherent visual language aligned with Balzac Beauté’s aesthetic

Each look was designed to highlight the natural glow of the skin while showcasing the adaptability and elegance of the products.

Experiential beauty consulting & brand activation

A defining moment of this collaboration was the launch event, hosted in one of Balzac Beauté’s Parisian boutiques and attended by press and influencers. During the event, I introduced the beauty range through short applications and live demonstrations, offering professional tips and personalised advices.

By presenting multiple application techniques, I highlighted the versatility of the products, allowing guests to experience the collection through a professional yet accessible makeup artist perspective.

Content creation & makeup education

In addition to on-site consulting, I also created makeup tutorial content for Balzac Beauté, translating professional techniques into clear, inspiring guidance. This tutorial was designed to show how to achieve polished yet natural looks, while empowering the audience to use the products confidently and creatively.

A trusted beauty partner

This collaboration with Balzac Beauté reflects my vision of beauty consulting: a bespoke, expert-led approach where makeup artistry, product expertise and brand storytelling intersect. By supporting brands from early testing to campaign execution, live events and content creation, I help elevate products and create a consistent, aspirational beauty narrative.

Luxury beauty is defined by intention, simplicity and precision. My role is to bring these elements to life through expert application and thoughtful education.